- 07/25/2024
- 7min
Sparkling finish
If the car is not only clean, but shiny too, a care product from LIQUI MOLY was almost certainly used. The German specialist for automotive chemicals has undergone a complete overhaul of its car care series, benefiting customers all over the world. The new products are now available worldwide, apart from just a few countries.
With the relaunch, LIQUI MOLY is demonstrating its expertise and innovative strength in the field of car care. Managing Director Günter Hiermaier emphasizes: "With our newly launched car care series, we are targeting the DIY sector in particular. For many people, the appearance and condition of their car are very important. They cherish and care for their holy metal and we provide them with the right products to do just that."
The focus of the series, which is divided into the areas of windows, paintwork, tires and interior, is on the benefit for the customer. Around half of the car care products are new to the range or have had their formulas revised. "This ensures that our products are of very high quality and that we offer a suitable item for every application, just as LIQUI MOLY customers expect," explains Günter Hiermaier. The polishes, for example, have been further developed, particularly with regard to ease of use. The new formulations are easier to apply and buff up. New polishing sponges and cloths complement the range to suit this area of application.
The look is striking: The products are presented in new packaging, a transparent blue replaces the previous gray. By using one of its corporate colors, LIQUI MOLY is focusing on a high brand recognition value.
The new labels were also about a fresh look, but above all about ease of use. On the front side, the labels show the respective area of application in addition to the large and therefore easy-to-read product designation. There is a white information strip on the side with before and after images, product features and a practical QR code. The QR code leads consumers to the company website, where more information about the product and its benefits can be found – in the respective national language. The website contains application images and videos as well as safety data sheets, for example. On the back of the label there is a detailed application text so that every user can achieve an optimal result with the respective product. All texts have been optimized as part of the new release.
"With the relaunch, we have set ourselves the goal of convincing consumers of the merits of our care products. This applies to the application, handling and result as well as the attractive appearance," says Günter Hiermaier. "We are delighted that we can now also offer our car care series worldwide."
LIQUI MOLY has launched the series in three language lines, covering 19 languages.
An international audience will be able to get to know the company for the first time at Automechanika in Frankfurt am Main: LIQUI MOLY will be showcasing the full power of its car care series at the trade fair from September 10 to 14, for the first time in Hall 12 at Stand B01.
Photos and video: Relaunch of the LIQUI MOLY car care series
Product examples from the LIQUI MOLY car care series
About LIQUI MOLY
With around 4,000 items, LIQUI MOLY offers a global, uniquely broad range of automotive chemicals: Motor oils and additives, greases and pastes, sprays and car care, glues and sealants. Founded in 1957, LIQUI MOLY develops and produces its motor oils and additives in Germany. There, it has been voted the best brand in the lubricant category for many years. The company sells its products in around 150 countries.
- Telephone:
- +49 731 1420-178
- Email:
- sina.ataei@liqui-moly.de