Last December, the French National Handball League (Ligue Nationale de Handball, LNH) announced a naming agreement with LIQUI MOLY, the German manufacturer of engine oils, lubricants and additives. Against this background, yesterday the League unveiled the new identity of its elite championship.
David Tebib, the Chairman of the LNH: "Together with LIQUI MOLY, we’re going to be writing a new page in the history of men's professional handball. We are honored by the confidence that LIQUI MOLY’s has placed in us. It also puts a great responsibility on our shoulders: to effectively support the business development in the French market of a premium brand that is seeking recognition and empathy, both among professionals and the general public. »
Ernst Prost, CEO of LIQUI MOLY: "Our collaboration with the LNH is an important part of establishing brand awareness. In the same way that the StarLigue is known in the world of professional handball, LIQUI MOLY stands for top performance for engine oils, additives and vehicle maintenance. This is what we want to all French motorists to know, by way of the feelgood factor conveyed by this fantastic sport. With this investment in handball, our aim is to encourage retailers and workshops to take our products and over time, to make our brand established in the French market . For us, sponsorship is a way of promoting the brand that will result in increased turnover and job creation."
About the LNH:
The LNH organises, manages, regulates and markets professional handball competitions and events in France: the LIQUI MOLY StarLigue Championship (1st Division), the Proligue Championship (2nd Division), the League Cup, the Champions Trophy and the LNH Trophies. The LNH includes 32 affiliated sports clubs (16 LIQUI MOLY StarLigue clubs and 16 Proligue clubs).