LIQUI MOLY USA goes full throttle for AAPEX and SEMA shows

As November approaches, automotive industry leaders, professionals, and enthusiasts from all around the world prepare for the two most anticipated events of the year – AAPEX and SEMA. LIQUI MOLY USA is thrilled to announce its continued participation at these two major trade shows in Las Vegas. AAPEX takes place from November 4 to 6 at the Venetian Expo and Caesars Forum, while the SEMA Show will gather car lovers from November 4 to 7 at the Las Vegas Convention Center. LIQUI MOLY USA will be present with attention-grabbing booths to give attendees of both events valuable insights into top-tier products, performance enhancement and vehicle maintenance.

This year, visitors at AAPEX can dive in the adrenaline-filled world of motorsports at LIQUI MOLY’s booth showcasing longtime partner, Turner Motorsport’s BMW M4 GT3 Evo. Also, the team of Turner Motorsport will make a special appearance to meet and greet fans at the show. Further vehicles on display are a motorcycle and a jet ski, representing LIQUI MOLY’s broad range of products suitable not only for automotive but also for marine and powersport applications. Attendees will learn all about the versatility of the company’s products, including oils, additives, greases, pastes, and more. A key highlight will be the booth itself: LIQUI MOLY will officially launch its new corporate identity at AAPEX, the first trade show featuring an updated booth design, showing the new clean and modern design to the world. LIQUI MOLY also proudly welcomes a new partner, Girls Auto Clinic, a business that is dedicated to transforming the automotive experience for women. Together, the partners strive for empowering women in their automotive journey to be confident and educated about maintaining their vehicles themselves.

At SEMA visitors will also be greeted by an extraordinary booth. This year’s theme is centered around JDM culture, with a visually striking design, that emphasizes LIQUI MOLY’s relevance in the Asian vehicle market. Matching its connection to iconic Japanese car culture, LIQUI MOLY will proudly present its collaboration with world famous automotive body kit designers, LIBERTY WALK, displaying a custom-built Nissan R32 Skyline with a LB-Kaido Works body kit. LIQUI MOLY will also have their partnership Taxi Garage on display. The booth will be showcasing a Taxi Garage Crazy Cart, customized to match the LIBERTY WALK design of the booth vehicle and launching a consumer giveaway tied to the display. With community engagement and connecting with car enthusiasts at the heart of LIQUI MOLY, visitors will not only be able to admire and photograph the impressive vehicles on display, but also take part in a variety of engaging booth activations. They will have the opportunity to meet and connect with Sally McNulty and Alex Martini, two leading automotive influencers, during scheduled meet and greets.

“SEMA is where creativity and culture meet performance, and this year we’re celebrating that energy through our partnerships with Liberty Walk, Taxi Garage, and leading automotive influencers,” said Eva Tran, Marketing Director at LIQUI MOLY. “It’s all about showing enthusiasts that LIQUI MOLY has a place in every garage — whether the vehicle is European, domestic, or JDM.”

Overall, AAPEX and SEMA aren’t just any trade shows for LIQUI MOLY to exhibit its various products of automotive chemicals: “These two shows give us the perfect stage to showcase how LIQUI MOLY continues to evolve — not only through our refreshed brand identity, but through partnerships that reflect our passion for quality and innovation, for longevity and performance, and inclusion across every corner of the automotive world,” emphasizes Eva Tran. “From cars to boats, from women in automotive to the tuner community, our goal is to inspire, to give confidence, and to foster interaction and connection wherever engines run.”

Connect with the LIQUI MOLY USA experts at AAPEX, located at Main Hall, booth #A1861 and meet their committed team at SEMA Show, Central Hall, booth #23943.

About LIQUI MOLY

With around 4,000 items, LIQUI MOLY offers a global, uniquely broad range of automotive chemicals: Motor oils and additives, greases and pastes, sprays and car care, glues and sealants. Founded in 1957, LIQUI MOLY develops and produces its motor oils and additives in Germany. There, it has been voted the best brand in the lubricant category for many years. The company sells its products in around 150 countries.