Title hat-trick for LIQUI MOLY
November 2019 – LIQUI MOLY enjoys first place in the favor of readers of “Sport Auto”. They voted LIQUI MOLY the best oil brand for the third year in a row. In the German magazine “Sport Auto”, everything revolves around sports cars with plenty of horsepower, and readers attach correspondingly great importance to top performance – also for the motor oil.
“It is a great success for us to be continuously the best in a market populated by many brands,” said LIQUI MOLY Managing Director Günter Hiermaier. And this opinion has a special significance for him: “Because the readers of Sport Auto are very tech-savvy and are aware of the importance of lubricants for high-performance vehicles.” For them, motor oil is not just some liquid that, once filled in, is then out of sight, out of mind and simply does its job, but rather is absolutely essential for the operational reliability and value retention of the vehicle.
This reliability is particularly important in motorsport. After all, the oil in racing conditions is exposed to the highest loads and must demonstrate its ability time and time again. “Just as our oils prove themselves on the race tracks, our brand has to prove itself every day in the workshop, in the car dealership, in the specialist trade – wherever our products are available,” said Günter Hiermaier. And that is not a matter of course for the Managing Director, despite the numerous readers’ choice victories in various media over the past years. “It’s just like being a motorsport team. Success is only possible if everyone does their best at all times.”
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