Fourth-time winner – LIQUI MOLY is still the first choice for commercial vehicle professionals
LIQUI MOLY makes it four wins out of four as it again takes the title of "Best Professional Workshop Brand" in the oils and lubricants category of the reader's choice awards from the German "Profi Werkstatt" trade magazine. A fantastic result and "affirmation of our customers' trust in what we do" says national sales manager, Christian Schwer.
More than 92,000 votes, divided between 22 categories, were cast in the fourth readers' poll, which is organized by the Huss publishing house every two years in cooperation with the Frankfurt trade exhibition and the Automechanika brand. The award ceremony is usually held at the industry's most important trade fair for vehicle parts and services. Although Covid-19 changed proceedings this year, the result remained the same in the "oils and lubricants" category with LIQUI MOLY defending its title. "We are pleased with this consistency which shows that LIQUI MOLY has managed to transfer its success, popularity and expertise from the automotive sector to the commercial vehicle segment", says Christian Schwer, national sales manager of the automotive chemicals specialist.
"In a market which is dominated, not by demand, but by offer, brands play a very important role", emphasizes Christian Schwer. In the purchase decision, they provide an additional emotional benefit. "Readers of the "Profi Werkstatt" magazine come in contact with these brands every day in their professional situations and they know precisely in which brands and products they can trust. And that is precisely the reason why this award means so much to us", emphasizes the LIQUI MOLY sales professional.