LIQUI MOLY establishes subsidiary in China

With the establishment ofits tenth foreign subsidiary, LIQUI MOLYis continuing to advance its growth strategy,which focuses on greater internationalizationand direct engagement with existing markets. China is a market with great potentialfor the company.

In the summer of 2026, the Chinese subsidiary of LIQUI MOLY will commence operations. This is now the tenth from the specialist in automotive chemicals: “An important component in our strategy to leverage further growth potential through internationalization,” stresses Salvatore Coniglio, Managing Director of LIQUI MOLY GmbH. 

The company’s headquarters are located in Shanghai, the largest city in the People’s Republic, just like the previous office – the new company is therefore operating under the name LIQUI MOLY Shanghai. Fabian Wedekind is the Managing Director. He has been working for LIQUI MOLY in China since 2018, most recently as Export Area Manager for this market. “Fabian Wedekind is the perfect match for us, because he has the ideal prerequisites,” says Salvatore Coniglio. “He has lived in China for years and is firmly rooted there with his family. He knows the market inside and out and has played a key role in shaping our business there over the past few years. We are confident that he will make the most of the opportunities that arise there for LIQUI MOLY.”

The lubricant company has been active with its own representation for 18 years now. Despite the presence of various market players, there are still great opportunities for growth in the People’s Republic, which is why the company is now taking the next step by establishing a subsidiary. The new sales company will act as an official importer in the future. “This means that our efforts in the market will bear an even stronger reflection of our own distinctive style. We will continue to expand our dealer network and be even closer to the customer than before. We can intensify cooperation with workshop chains and dealers, closely support partnerships and sustainably strengthen trust in our brand,” explains Fabian Wedekind. He sees the rapidly increasing relevance of e-mobility in China not only as a challenge, but also as an opportunity: “There is a demand for services that enable dealerships to generate additional business with electric vehicles. As a full-range supplier, we can really make the most of our strengths here, because our range includes more than just engine oils and additives – from our service sprays to air conditioning cleaning to coolants and car care, we offer all the right solutions.”

Fabian Wedekind will be able to draw on the existing team of seven as he sets up the subsidiary, which is to be expanded on an ongoing basis. The first step is to set up the marketing department with the goal of bundling all activities and standardizing procedures in the future. Decisions on segments and product ranges will also be made centrally at the sales company in Shanghai. “Our independence gives us complete operational autonomy. We can react more quickly to market conditions, expand the product range in a targeted manner and adapt it ideally to local requirements,” emphasizes Wedekind. 

About LIQUI MOLY

With around 4,000 items, LIQUI MOLY offers a global, uniquely broad range of automotive chemicals: Motor oils and additives, greases and pastes, sprays and car care, glues and sealants. Founded in 1957, LIQUI MOLY develops and produces its motor oils and additives in Germany. There, it has been voted the best brand in the lubricant category for many years. The company sells its products in around 150 countries.