• 01/19/2024

LIQUI MOLY extends partnership with DRIVETRIBE


A media success story will continue in 2024: LIQUI MOLY is extending its collaboration with video content creator DRIVETRIBE

With more than 555 million video views, 8 million subscribers on the most important social media platforms and almost 2 billion content impressions, DRIVETRIBE is a real reach phenomenon.  

Current Managing Director Richard Hammond joined Amazon Prime in 2016 after his time at Top Gear (alongside Clarkson and May) for the new motoring programme The Grand Tour.
He is also one of the co-founders of DRIVETRIBE, LIQUI MOLY's global content partner. The social media platform shows exciting automotive stories on all relevant social media platforms and also relies on many well-known experts from the industry. This makes DRIVETRIBE one of the most important opinion leaders in the global automotive community. In 2023, LIQUI MOLY and DRIVETRIBE together achieved over 76 million video impressions and over 7 million full video views.

But that's not all: "Due to the quality of the videos and the perfect targeting, our products and services are embedded in such a way that they are not clumsy advertising, but real problem-solving stories, with a certain pinch of British humour," says Peter Baumann, Marketing Director at LIQUI MOLY. 

Ideal conditions, therefore, to attract customers and partners from all over the world to our products and services in an exciting way. 

Take advantage of this perfect symbiosis of storytelling and enormous international reach to achieve further sales growth with LIQUI MOLY. Share the LIQUI MOLY videos from DRIVETRIBE on as many of your channels as possible. Together we will reach new spheres again in 2024!