Accessibility Statement
General Description:
This website (www.liqui-moly.com) enables the ordering of oils, additives, and vehicle care products via an online shop. Users can browse the product range, view product descriptions and ingredient information, and place orders for delivery through the platform. Additionally, supplementary information is provided, such as details on shipping and payment methods, return policies, and contact options for the provider.
Provider Information pursuant to Art. 246 EGBGB:
LIQUI MOLY GmbH
Jerg-Wieland-Straße 4
89081 Ulm, Germany
Phone: +49 731 1420-0
Fax: +49 731 1420-71
Email: info@liqui-moly.de
LIQUI MOLY GmbH is represented by: Günter Hiermaier, Dr. Uli Weller, Salvatore Coniglio
Court of registration: Amtsgericht Ulm
Commercial register number: HRB 1383
VAT identification number pursuant to § 27a German VAT Act: DE 147032867
WEEE-Reg. No. DE 40332182
Content responsible pursuant to § 55 Interstate Broadcasting Treaty (RStV): Marco Esser
Data Protection:
it.sec GmbH
Einsteinstraße 55, 89077 Ulm
Phone: +49 731 20589-24
Email: datenschutz@it-sec.de
Legal Requirements:
The legal requirements are based on the German Accessibility Reinforcement Act (BFSG), in particular § 14 BFSG with reference to the Regulation on the Accessibility Reinforcement Act (BFSGV).
Fulfillment of Accessibility Requirements:
Our online shop has been designed in accordance with the Web Content Accessibility Guidelines (WCAG) 2.2 at conformity level AA to enable the most accessible user experience possible. The aim is to ensure accessibility of our services for all user groups.
Measures Implemented
Access and Security
- Identification & Authentication: Our login and authentication processes — including two-factor authentication — are designed with accessibility in mind and meet WCAG criteria in terms of perceivability, operability, understandability, and robustness.
- Accessible Payment Systems: The ordering and payment process is fully usable via keyboard and screen reader. Visual cues, focus sequences, and error messages are clearly presented and understandable for all user groups.
Structure and Semantic Accuracy
- All ARIA [role] elements are correctly implemented with the necessary [aria-*] attributes assigned in a semantically appropriate way.
- No invalid or obsolete ARIA roles are used. All elements correspond to their intended semantic role.
- [aria-hidden="true"] areas contain no focusable content, preventing unnecessary navigation obstacles.
- The navigation structure is logically organized and fully accessible without a mouse.
Content Accessibility
- All images on the platform feature meaningful [alt] texts, avoiding redundant or unnecessary information.
- Buttons and links are clearly labeled and understandable for screen readers.
- Form fields are correctly associated with labels, ensuring clear identification.
- The platform avoids using [tabindex] values greater than 0 to maintain consistent and predictable keyboard navigation.
Visual and Sensory Accessibility
- Content remains accessible without color differentiation. Important information is not conveyed by color alone.
- Links are clearly recognizable, for example by underlining or other visual cues.
- Contrast ratios between text and background meet at least WCAG 2.2 level AA requirements.
- The platform avoids visual effects that could potentially trigger health issues such as photosensitive seizures.
- Users can easily enlarge or zoom the page as viewport settings (user-scalable allowed, maximum-scale ≥ 5) have been appropriately configured.
Linguistic and Technical Accessibility
- The page is equipped with a correct [lang] attribute in the <html> element, enabling screen readers to detect the language properly.
- The document includes a clear and descriptive <title> element, providing consistent orientation across all pages.
- List and structural elements (e.g. <li>, <ul>, <ol>) are semantically correctly nested to support navigation with assistive technologies.
Cognitive Support
- The platform’s content is clearly structured and avoids unnecessarily complex language or ambiguous terms.
- Interactions (e.g., ordering steps) are consistently designed, both visually and functionally.
- Helpful hints, error messages, and explanatory texts support orientation and help prevent user errors.
Data Protection
- All accessibility functions are designed to avoid collecting or transmitting additional personal data.
- Data minimization and privacy protection have been considered in the implementation of all assistive technologies.
Continuous Improvement
- The platform is regularly tested using automated tools (e.g. Google Lighthouse Accessibility Audit) as well as through manual testing.
- Identified areas for improvement are promptly incorporated into ongoing platform development.
- Our objective is to ensure permanent digital accessibility and continuously adapt to new technical standards.
Responsible Market Surveillance Authority:
The responsible market surveillance authority is:
Landesamt für Digitalisierung, Breitband und Vermessung
IT-Dienstleistungszentrum des Freistaats Bayern
Enforcement and Monitoring Office for Accessible Information Technology
St.-Martin-Straße 47
81541 Munich, Germany
This statement was created on June 24, 2025 and last reviewed and updated on June 27, 2025.
