Abdulla Alzain and LIQUI MOLY are celebrating an anniversary in difficult times. For 20 years now, the Alzain family in Bahrain and its company AAZ Capital W.L.L. have been the importer for motor oils and additives of the German brand LIQUI MOLY. “A real friendship has now emerged from a successful business relationship,” says Thomas Sailer, who is responsible for Bahrain as Export Area Manager at LIQUI MOLY.
20 years ago, LIQUI MOLY and Abdulla’s father, Jehad Alzain, decided to cooperate – at that time a pioneering act. Back then, Jehad Alzain was the first in the entire region to sell LIQUI MOLY. With motor oils and additives made in Germany, the foundation for joint success was laid. Over these 20 years, LIQUI MOLY has increased its turnover more than sixfold and has grown from a medium-sized company to a global oil brand that can now be seen in Formula 1 and MotoGP.
“The fact that car drivers in Germany have been choosing LIQUI MOLY as the best oil brand for many years underlines the high quality standards,” says O. A. Jacob, Sales Manager for LIQUI MOLY at AAZ for 20 years. “Because LIQUI MOLY produces its oils and additives exclusively in Germany, car drivers in this country receive the same top quality as car drivers in Germany.”
LIQUI MOLY is looking for long-term success, not quick money. “That’s why we and our partners also give ourselves time to develop a market,” explains Thomas Sailer. “This creates much more than just a business relationship. This creates deep trust, with which even difficult times such as the current Covid-19 crisis can be overcome together. We look forward to the next 20 years with Abdulla Alzain and AAZ!