For the first time, LIQUI MOLY is the most popular brand for vehicle care
Even serial winners can still be surprised. This happened with the German commercial vehicle journal “Werkstatt aktuell”. For the first time, LIQUI MOLY was voted the best brand for care and cleaning products in a readers’ poll. Far less surprising, but no less pleasing, is the company’s first place as the best oil and lubricant brand. Since the introduction of the competition, the company has been ranked first in this category.
“We firmly believed that this would happen,” says Christian Schwer on winning a readers’ vote in the vehicle care category for the first time. Nevertheless, he is surprised: “In my opinion, I expected a few years of waiting before we knocked the top dog of the care products off the pedestal. And I had not suspected that we could make this move in a commercial vehicle medium,” says the National Sales Manager of LIQUI MOLY.
In motorsport, we would call it a photo finish. In the readers’ polls of the commercial vehicle magazine in the care and cleaning category, it was really close at the finish line. After LIQUI MOLY had worked its way forward year after year, the overtaking maneuver and thus the leap onto the top step of the podium succeeded this year. And this at an extremely suitable time, because Germany’s most popular oil brand is now positioning itself more strongly as a full-range supplier that, in addition to lubricants and additives, also has first-class service and care products in its range.
In the oils and lubricants category, the eighth title was won in the eighth year of the competition in a commanding manner. The lead over the silver medal winner was more than 37 percentage points. This gap has again grown by around a third compared to the previous year. “Once again, this clear victory confirms our hard work, especially in the first year of the coronavirus pandemic,” is how Christian Schwer puts it. “Now we’re reaping the harvest.”