New Managing Director for LIQUI MOLY Australia
LIQUI MOLY Australia Pty Ltd receives new leadership: The German Vincent Prinzing will take over this position with immediate effect. Vincent Prinzing has been with LIQUI MOLY for ten years and was most recently responsible for business in Australia, New Zealand and many Asian countries. Now he will promote development of the automotive chemicals specialist in Australia.
The 37-year-old will soon move from Germany to Sydney for this purpose. "I'm very much looking forward to the challenge of advancing our brand in Australia and expanding our product portfolio. I'm confident that I will meet all our customers' needs with our growing LIQUI MOLY team on site." says Vincent Prinzing.
While LIQUI MOLY works with independent importers in most countries, Australia is one of the few countries in which the company is represented with its own subsidiary. LIQUI MOLY Australia was founded in 2020. LIQUI MOLY offers motor oils and additives made in Germany, but also other lubricants and chemical aids for workshops and car owners. The brand is not only represented in Formula 1 and MotoGP, but is also the name sponsor of LIQUI MOLY Bathurst 12 Hour.
Vincent Prinzing succeeds Mark Johnson, who has led LIQUI MOLY Australia since its establishment and is leaving the company at his own request. Günter Hiermaier, Managing Director of the parent company in Germany, knows that Australia is in good hands with Vincent Prinzing. "He has been doing an excellent job for years, has a good feel for markets and brand development, and also has strong negotiating skills. He's taking over a well-established team in Australia, with whom he will tackle the market in LIQUI MOLY style."