Back to the '80s with LIQUI MOLY

LIQUI MOLY USA is taking visitors back to the golden era of 1980s motorsports at this year’s AAPEX and SEMA shows in Las Vegas. With iconic German vehicles, modern engineering and exciting booth activations the lubricant specialist will celebrate its racing heritage while showcasing how it continues to protect performance for the future. AAPEX takes place from November 3 to 5 at the Venetian Expo and Caesars Forum, while the SEMA Show will gather car enthusiasts from November 3 to 6 at the Las Vegas Convention Center.

At AAPEX, visitors will be welcomed by LIQUI MOLY’s refreshed booth design, showcasing the brand’s modern corporate identity alongside a motorsport-inspired theme. A major highlight will be Rayteam Automotive’s 1986 Audi Quattro S1 E2, bringing the spirit of legendary 1980s rally racing to the show floor. As a long-standing LIQUI MOLY shop partner, Rayteam Automotive also receives support from the brand for its racing activities, including hill climb events such as the Pikes Peak International Hill Climb. Visitors can explore LIQUI MOLY’s extensive product portfolio including oils, additives, greases, pastes, and connect directly with the company’s automotive experts.

LIQUI MOLY USA will also introduce its newest commercial segment at a second booth location at AAPEX 2026, called iFLEX. Their new program is designed to help Quick Lube businesses grow through tailored solutions, valuable resources and dedicated support, helping partners strengthen customer relationships and build long-term success.

At SEMA, LIQUI MOLY will take the 1980s theme even further with two iconic German vehicles reimagined with modern performance upgrades. A BMW E21 featuring a K-Series engine swap and Group 5-inspired bodywork will share the spotlight with a Mercedes-Benz 190E equipped with an LS engine swap and EVO 2-inspired styling. These unique builds celebrate classic automotive design while demonstrating the versatility of LIQUI MOLY’s top-tier automotive chemical products across different engines, generations and technologies, combining German heritage with JDM and domestic automotive culture.

Beyond the vehicles, SEMA visitors can look forward to an exciting lineup of engaging booth activations, and special appearances. Motorsport personality Sally McNulty, professional Formula Drift driver Matt Field and automotive expert Charles Sanville, known as the Humble Mechanic, are among the familiar faces expected to connect with fans at the booth. Interactive activities, limited-edition collectibles and special promotions will give attendees even more reasons to stop by and experience the LIQUI MOLY spirit and community firsthand.

“Motorsports have always been part of LIQUI MOLY’s DNA, and this year we’re bringing that heritage to life in a way that connects the past with the present,” said Eva Tran, Vice President of Marketing at LIQUI MOLY USA. “From iconic 1980s race cars to modern performance builds, AAPEX and SEMA give us the perfect opportunity to showcase our passion for innovation, connect with the automotive community and demonstrate how LIQUI MOLY continues to protect performance across generations.”

Visit LIQUI MOLY at AAPEX, Venetian Expo and Caesars Forum, Level 2, booth #V3850, and at the PAMA Pavilion, iFLEX booth #V4345, for the LIQUI MOLY Quick Lube debut. At the SEMA Show, visit LIQUI MOLY at the Las Vegas Convention Center, Central Hall, booth #23961.

Photo: The committed LIQUI MOLY team will welcome visitors at their booths at AAPEX and SEMA, give valuable product insights and share their expertise.

About LIQUI MOLY

With around 4,000 items, LIQUI MOLY offers a global, uniquely broad range of automotive chemicals: Motor oils and additives, greases and pastes, sprays and car care, glues and sealants. Founded in 1957, LIQUI MOLY develops and produces its motor oils and additives in Germany. There, it has been voted the best brand in the lubricant category for many years. The company sells its products in around 150 countries.