• 05/20/2025
  • 3min

LIQUI MOLY Announces Second Distributor in Guatemala

#Company

This new partnership is designed to enhance LIQUI MOLY’s market reach in Guatemala. The German manufacturer of motor oils and additives and their new distributor Guatemala Lubricantes Y Más unite to deliver a broad product range to the country.

Guatemala Lubricantes Y Más will not merely distribute LIQUI MOLY’s products in Guatemala but will be part of a collaborative partner network to serve customers best – according to LIQUI MOLY’s philosophy to deliver maximum quality, service and support. 

LIQUI MOLY is excited to announce that a second distributor joins the “family” in Guatemala. The partnership with Guatemala Lubricantes y Más will help to ensure wide coverage across the country. A first distributor was introduced at the beginning of the year.

The partnership involves mostly a comprehensive sub-distribution strategy, with both distributors collaborating to ensure a successful journey in the market. This will include availability of LIQUI MOLY’s premium products in every corner of the country as well as the highest level of service and support for all customers.

The decision to engage two distributors in Guatemala was chosen deliberately. This approach is designed to enhance LIQUI MOLY’s market reach, guaranteeing that the company can effectively respond to market demands and challenges. 

LIQUI MOLY is committed to extensively support the distributors and to create a family-oriented network of partners.

“We cordially welcome Guatemala Lubricantes y Más as our new partner. LIQUI MOLY has always attached great importance to fostering meaningful relationships. We believe that strong and reliable partnerships will lead to joint success,” said Ingo Lindner, Export Director at LIQUI MOLY. 

“Guatemala Lubricantes y Más is created through an alliance that will help to further strengthen the brand in the Guatemalan market. The experience and knowledge make a perfect combination to meet the needs of a thriving and competitive market such as Guatemala. We bring new business models, and we are confident that we will be disruptive in the field of lubricants and additives. We will place LIQUI MOLY in its rightful place, respecting alliances and sales channels and establishing competitive prices for our customers”, said Oscar Rodriguez of Guatemala Lubricantes Y Más.

This alliance between LIQUI MOLY and Guatemala Lubricantes Y Más represents a unique collaboration between two countries that have come together, allowing them to leverage their strengths and insights.

About LIQUI MOLY

With around 4,000 items, LIQUI MOLY offers a global, uniquely broad range of automotive chemicals: Motor oils and additives, greases and pastes, sprays and car care, glues and sealants. Founded in 1957, LIQUI MOLY develops and produces its motor oils and additives in Germany. There, it has been voted the best brand in the lubricant category for many years. The company sells its products in around 150 countries.

Sina Ataei
Head of Corporate Communications
Telephone:
+49 731 1420-178
Email:
sina.​ataei@​liqui-​moly.de