• 10/21/2019
  • Company

LIQUI MOLY has a new strategy for Australia

German oil and additive specialist is looking for additional distributors and investing in marketing

October 2019 – The German oil and additive specialist is changing its strategy for Australia. The goals: improved product availability and a wider product range. To achieve this, the company is opening its sales to additional distributors. "In this way, we are taking our operations in Australia to the next level", says Ernst Prost, CEO of LIQUI MOLY.

In his home market of Germany, car owners have been voting for LIQUI MOLY as the best oil brand for years and the company is the undisputed market leader in additives. The products are manufactured entirely in Germany, ensuring that car owners all over the world receive the same high level of quality. LIQUI MOLY has not only developed oils specially for European brands, but for many Asian models as well. LIQUI MOLY can offer the right oil for practically every car.

However, motor oils and additives are not the only products from LIQUI MOLY. The company has an exceptionally wide range of automotive chemicals, which includes service products, such as brake cleaner; car care products, such as polishes; greases and pastes; underbody protection and much more. In total, there are around 4000 products. However, only a fraction of those are currently available in Australia. And even then, they're not available everywhere.

"That's why we have decided that, as of now, we will no longer work solely with an exclusive distributor, instead we will open our sales up to more distributors and wholesalers", Ernst Prost explains. In doing so, LIQUI MOLY is setting the course for further growth. "We are offering all distributors the chance to work with one of the best known and most successful brand in the automotive business".

Motorsport fans in this country know LIQUI MOLY from advertisements in the Formula 1 and MotoGP. And, of course, as the title sponsor of the LIQUI MOLY Bathurst 12 Hour. "Of course, Bathurst remains an integral part of our marketing", says Ernst Prost. "But we are going to do much more in the future than currently".