• 10/26/2022

In the ice channel with LIQUI MOLY


The motor oil manufacturer becomes official partner of the International Bobsleigh & Skeleton Federation (IBSF)

Two-man bob finish

LIQUI MOLY will sponsor the World Championships and World Cups in bobsleigh and skeleton over the coming two winters. Cooperation for this season and the next has been agreed with the International Bobsleigh & Skeleton Federation (IBSF). “Bobsledding is one of the most popular winter sports disciplines and is therefore an excellent international showcase for our brand logo,” says Günter Hiermaier, Managing Director of the motor oil and additive manufacturer LIQUI MOLY.

In the winter sports seasons 2022/2023 and 2023/24, the LIQUI MOLY company logo will be practically omnipresent at the World Cup events in Canada, the USA, Germany, Austria and Latvia. It will be mounted on hoardings along the track, in the finish and run-out areas, and on various backdrops. “On location as well as on television, we are guaranteed great brand visibility – not only in Germany, but worldwide,” says Günter Hiermaier. The German lubricant specialist will also be present at the world championships in St. Moritz, Switzerland, all over the famous natural ice track.

“We are delighted with the continuation of this long-standing partnership,” says IBSF President Ivo Ferriani. "With LIQUI MOLY, we have a partner at our side whose company philosophy matches that of the IBSF. Both stand for commitment and passion, together with the ability to implement ideas and prove their skills. In particular, achieving customer enthusiasm with ‘common sense, a lot of heart, and a clear goal in mind’ is in line with the attitude of our athletes: To inspire spectators with strong performance and devotion to our sports. We look forward to continuing to have LIQUI MOLY as part of our great IBSF family.”

LIQUI MOLY always enjoyed very good TV coverage during its winter sports activities to date. The company expects the media attention to be repeated again this season. Günter Hiermaier: “Winter sports are an important component of our marketing – an excellent addition to our commitment to motorsport. This keeps the brand visible even after the motorsports season is over.”

Tobias Gerstlauer
Head of Media Relations D/A/CH
+49 731 1420-890
+49 731 1420-82