CFMOTO Benelux and LIQUI MOLY enter into strategic partnership

The strategic partnership between the motorcycle brand and the German motor oil and additive manufacturer focuses on the delivery of high-quality lubricants, joint advertising and marketing campaigns, and comprehensive technical support for the entire dealer network in Belgium, the Netherlands and Luxembourg.

Quality meets innovation: BW Import EU, the exclusive importer of CFMOTO motorcycles in the Benelux countries, and lubricant specialist LIQUI MOLY will work closely together in the future. By choosing premium products from LIQUI MOLY – which has been voted Germany’s best oil brand by the readers of leading trade magazines for years now – CFMOTO guarantees the highest performance and service life for its engines.

The partnership goes far beyond the mere supply of oils and additives by offering comprehensive support for dealers. It strengthens the CFMOTO dealer network in Belgium, the Netherlands and Luxembourg directly on three pillars.

Technical expertise: Distributors get access to specialized training on the use of lubricants and chemical maintenance products.

Commercial impact: Marketing campaigns are developed jointly, including event support and high-quality showroom promotional materials.

Service optimization: A clear consulting framework for the use of LIQUI MOLY products in regular maintenance increases customer satisfaction.

This collaboration comes at the ideal time. CFMOTO is experiencing rapid market growth in the Benelux region, thanks to successful models such as the 450MT, 700MT and 800MT, as well as the introduction of new models such as the 675NK and 675SR-R.

“At CFMOTO, we strive for maximum reliability and driving pleasure. With LIQUI MOLY, we have found a partner who shares our passion for technology and quality,” says a spokesperson from BW Import EU/CFMOTO Benelux. “This partnership enables our dealers to offer their customers an even more comprehensive and professional service package.” Marco Esser, Marketing Director at LIQUI MOLY, emphasizes: “We are very excited to work with such a successful motorcycle brand in the future. We are convinced that the partnership will help us to increase visibility and market penetration in Belgium, the Netherlands and Luxembourg, which are very important countries for us.”

The strategic partnership will be presented to the public at the MOTORbeurs Utrecht, which will take place from February 19 to 22. LIQUI MOLY will be displaying its products in Hall 8 at Booth A018.

About CFMOTO

Founded in 1989, CFMOTO is a globally active company in the motorcycle and ATV industry. It has been the world market leader in the ATV segment for many years. Thanks to strategic joint ventures with brands such as KTM and Yamaha, as well as a focus on quality, Modena 40 and KISKA design and cutting-edge technology, the brand is currently one of the fastest growing in the European motorcycle sector.

About LIQUI MOLY

With around 4,000 items, LIQUI MOLY offers a global, uniquely broad range of automotive chemicals: Motor oils and additives, greases and pastes, sprays and car care, glues and sealants. Founded in 1957, LIQUI MOLY develops and produces its motor oils and additives in Germany. There, it has been voted the best brand in the lubricant category for many years. The company sells its products in around 150 countries.