- 04/07/2025
- 2min
International online marketing campaign 2025
What is the campaign about?
The campaign is centered around the slogan
“Oil inclusive: more performance, more driving pleasure”.
Objectives of the campaign
The main objective of the campaign is of course to generate a lot of attention and further strengthen our international brand awareness. We will win participants in the competition as subscribers to our newsletter, which will provide them with information about our products in line with their areas of interest, such as cars or motorcycles. A subsequent retargeting campaign is also planned, with which we will display tailored advertisements for our oil and additive guide, for example.
Through all this, we aim to generate sales with our partners, workshops and dealers.
Like no other name, LIQUI MOLY stands for engine oils, additives and car care of the very highest quality. Whether it’s more power and reliability or less friction and wear – with our top-of-the-range products, customers get everything “all inclusive“ and are always in pole position.
The campaign theme directly targets this year’s competition prize: an all-inclusive Formula 1® trip to Barcelona including flight, accommodation, catering, sightseeing and tickets for a race weekend at the Circuit de Barcelona-Catalunya.
The key visual, which is displayed statically and in animated form, is a very special suitcase that fits perfectly with this theme. The similarity to our oil canister is intentional – just as our engine oil opens up a whole suitcase of performance benefits for vehicles, so the winner will receive a whole suitcase full of emotional, adrenaline-filled motorsport experiences!
