04/27/2026
3min

Partners, progress, success

To officially introduce its locally produced T-Series of motor oils to the market, LIQUI MOLY Thailand hosted a Dealer Meeting in Bangkok. It proved to be a memorable milestone for business development in the region.

Held under the motto ”Advance Your Drive – FOR THE DRIVERS” LIQUI MOLY and Thai partner Carlack organized an impactful event to connect with local customers, share insights into the high-quality products and devices of the German lubricant specialist, and to attune to future growth strategies.

To strengthen local partnerships, LIQUI MOLY Thailand hosted a successful dealer meeting with 600 invited guests. Dealers and online dealers, workshops and representatives from the modern trade took the opportunity to meet and learn more about the newly introduced T-Series for cars and motorbikes, the latest motor oil innovation from LIQUI MOLY especially for the Asian market.

This launch marks an important milestone, underlining the collaboration between the renowned German lubricant specialist and a leading Thai manufacturing partner. The production is aligned to German engineering excellence and quality standards: “As a unique global project, the T-Series combines strict German quality control with Thai production to serve the Asian market, reinforcing LIQUI MOLY’s position as a growing global brand in the region”, states Roland Braun, Sales Director Asia of LIQUI MOLY. As a highlight, Beer Baiyoke, a famous influencer with 1.3 million followers, was welcomed to the event and introduced to the guests by LIQUI MOLY’s Thai partner Carlack. He will be the brand ambassador for the locally produced products.

The meeting also featured keynotes from Ingo Lindner, LIQUI MOLY’s Export Director, who shared the company’s vision and brand identity, as well as from Andreas Freis, technical expert from LIQUI MOLY’s oil laboratory, who presented product insights and stressed LIQUI MOLY’s commitment to high-quality standards for the Asian products.

“This impressive event truly highlights the LIQUI MOLY spirit and our growing presence in Thailand”, says Ingo Lindner. “It provided a valuable platform to connect with our customers, strengthen relationships, and to align on future growth in the region.”

About LIQUI MOLY

With around 4,000 items, LIQUI MOLY offers a global, uniquely broad range of automotive chemicals: Motor oils and additives, greases and pastes, sprays and car care, glues and sealants. Founded in 1957, LIQUI MOLY develops and produces its motor oils and additives in Germany. There, it has been voted the best brand in the lubricant category for many years. The company sells its products in around 150 countries.