• 10/13/2023

LIQUI MOLY Launches Video Series with Online Creator “Shmee150”


German engine oil manufacturer and world-famous YouTuber revamp the BMW 1M

With the global influencer “Shmee150”, a.k.a. Timothy Burton, LIQUI MOLY is launching a widespread online collaboration.

Celebrity endorsement of the diverse LIQUI MOLY product and service world: Together with “Shmee150”, the online alias of Timothy Burton, the Ulm-based company is launching a widespread online collaboration. Taking the example of a BMW 1 Series Coupé in the 2008 sporty M model, the video shows how LIQUI MOLY products can help to give cars a "makeover". The first part of the series is now online and is causing a stir among fans and followers.

The British content creator has one of the top one percent of all channels on YouTube, i.e. he belongs to the crème de la crème. He has attracted over 100 million people and has more than ten million subscribers on the most important social media platforms. In addition, he also ranks amongst the best on the Internet in the “Cars & Vehicles” category. The majority of his followers is spread across North America, India and Europe.

During a three-part video series, the renowned BMW ///M car is refurbished in a LIQUI MOLY partner workshop near London. Tim Burton bought this car, which is admired in the community, as an inexpensive used car. The German brand for vehicle products also gets an appearance in Burton's own garage and in ”The –“Shmuseum”, his spectacular personal venue. Tim Burton, the former “car spotter” and collector of numerous exclusive “supersports cars”, said:

"It’s great that the collaboration with LIQUI MOLY worked well from the start. Just as “Shmee150”, the brand is a great example among insiders and fans of how useful products and services with added value can deliver an authentic experience across the world via digital channels. I am convinced of the quality of LIQUI MOLY products and know that the BMW will also run better than ever thanks to their use. My viewers can already look forward to the next two videos. The videos focus on topics that most car fans can relate to.”

LIQUI MOLY Marketing Manager Peter Baumann is equally convinced of the synergies of the cooperation: “Shmee150” has gained a wide following in the digital world over the years and plays at the top of his game. His channels have a highly professional content. What’s special is that you can often meet Tim in person at numerous car events. You immediately notice that he himself is one of the “community”. Together with his endorsement of our products and services, this is a solid foundation for exciting value-added content that can benefit our customers, partners and end consumers alike."

The first video can already be seen on YouTube, Instagram, TikTok and Facebook. Parts two and three will be released in the coming months. It's definitely worth checking out the LIQUI MOLY and “Shmee150” social channels.

Sina Ataei
Head of Corporate Communications
+49 731 1420-178
+49 731 1420-922