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With more than 2.6 million YouTube subscribers, he is probably the largest and most famous automotive influencer in the German-speaking world: Jean Pierre Kraemer from Ruhrpott delights hundreds of thousands of car enthusiasts with his channel JP Performance almost every day. In future, the Swabian lubricant specialist LIQUI MOLY will also play a role in his videos.

Jean Pierre Kraemer has agreed a long-term advertising partnership with his company JP Performance and the YouTube channel of the same name and LIQUI MOLY. In future, the Ulm-based company will be integrated into the influencer’s videos, be present in the garage with banners and, as a highlight, will have its own exhibition space in Kraemer’s PACE Automobile Museum in Dortmund. “It is important to me to work with a company that I believe in. LIQUI MOLY stands out with its quality German products, is recognized worldwide for them, and that is something I place particular importance on,” emphasizes Jean Pierre Kraemer.

The tuning expert has been successfully demonstrating for years in his YouTube videos that technology can also be entertaining. Viewers get an insight into everyday workshop life, experience powerful project cars coupled with many technical details and explanations. “Jean Pierre Kraemer is a brand. He does his thing and that’s what people want to see. He captivates the audience with his laid-back and humorous style, where his enthusiasm for fast cars, passion for technology and tinkering, and love for detail are always evident. We are very pleased that we were able to secure him for a partnership and that the exciting journey is now beginning,” says Marco Esser, Marketing Director at LIQUI MOLY.

About LIQUI MOLY

With around 4,000 items, LIQUI MOLY offers a global, uniquely broad range of automotive chemicals: Motor oils and additives, greases and pastes, sprays and car care, glues and sealants. Founded in 1957, LIQUI MOLY develops and produces its motor oils and additives in Germany. There, it has been voted the best brand in the lubricant category for many years. The company sells its products in around 150 countries.