Wähle ein anderes Land oder eine andere Region, um Inhalte für deinen Standort zu sehen. Select another country or region to see content for your location. Seleccione otro país o región para ver el contenido de su ubicación. Selecteer een ander land of een andere regio om de inhoud van uw locatie te zien. Vælg et andet land eller område for at se indhold, der er specifikt for din placering. Voit katsoa paikallista sisältöä valitsemalla jonkin toisen maan tai alueen. Choisissez un pays ou une région pour afficher le contenu spécifique à votre emplacement géographique. Επίλεξε μια άλλη χώρα ή περιοχή, για να δεις περιεχόμενο σχετικό με την. Scegli il Paese o territorio in cui sei per vedere i contenuti locali. 別の国または地域を選択して、あなたの場所のコンテンツを表示してください。 Velg et annet land eller region for å se innhold som gjelder der. Escolha para ver conteúdos específicos noutro país ou região. Välj ett annat land eller område för att se det innehåll som finns där. Konumunuza özel içerikleri görmek yapmak için başka bir ülkeyi veya bölgeyi seçin. Chọn quốc gia hoặc khu vực khác để xem nội dung cho địa điểm của bạn

Diese Box wird angezeigt, da die Seitensprache nicht mit einer den Browsersprachen übereinstimmt.

Close



LIQUI MOLY remains loyal to MercedesCup

Lubricant specialist continues sponsorship of ATP tennis tournament in Germany

June 2019 – The Pentecost weekend will see the start of this year’s MercedesCup. It marks LIQUI MOLY’s eighth year as premium sponsor of the renowned tennis event, which will take place in Stuttgart, Germany, from 8 to 16 June. There is method behind this far-sighted approach.

“Dependability and commitment are important constants in our relationships with customers, suppliers and advertising partners,” says LIQUI MOLY Managing Director Ernst Prost. “That’s why we generally opt for longer-term sponsorship commitments that – ideally – develop further.”

And this is exactly the case with the MercedesCup. The event, held at the Weissenhof tennis complex in Stuttgart, is constantly evolving. Although the felt ball was initially thrashed over the net on a clay court, the tournament has been played on grass since 2015. There is also motion as far as play is concerned: This year’s competition is very strong. In order to participate, players must occupy at least 55th place in the world rankings.

“Here, too, there are parallels with our company. Our product range too has changed and developed over more than 60 years. And when it comes to product and service quality, we’re always looking for the potential to get one tick better. This is what we demand of ourselves as a premium brand,” Ernst Prost emphasizes.

And just as LIQUI MOLY’s range of products and services is a very special one, the MercedesCup also occupies a very special place in the ATP World Tour: It is one of the few competitions held on lawn. The event is correspondingly popular with spectators and players alike.

This in turn generates great media interest: More than 100 journalists from all over the world will report on the tournament. As a brand with an increasing international share – LIQUI MOLY now generates more than 60 percent of its sales outside its home market of Germany – international sporting events are at the top of the list of communication vehicles for this medium-sized enterprise from Ulm. “As the most popular motor oil brand in Germany, we do not just want to be at the top in our domestic market: we want to be on top all over the world,” explains the Managing Director.

Peter Szarafinski

LIQUI MOLY GmbH
Marketing
Peter Szarafinski
Head of Media Relations International
Jerg-Wieland-Straße 4
89081 Ulm

Telephone: +49 731 1420-189
Fax: +49 731 1420-82
Email: peter.szarafinski@liqui-moly.de

Contact

New Zealand

Europe

Bosna i Hercegovina
Czechia
Danmark
Deutschland
Eesti
España
France
Great Britain
Hrvatska
Ireland
Italia
Kosovë
Latvija
Lietuva
Magyarország
Nederland
Norge
Österreich
Polska
Portugal
Schweiz
Slovensko
Srbija
Suomi
Sverige
Türkiye
Ελλάδα
Беларусь
Македонија
Монтенегро
Россия
Србија
Украина

Asia Pacific

Australia
Brunei
Indonesia
Malaysia
Myanmar
New Zealand
Pakistan
Singapore
Thailand
Việt Nam
Казахстан
Киргизия
ישראל
ایران
中国
日本
대한민국

Americas

Argentina
Bolivien
Brasil
Chile
México
Paraguay
Perú
Trinidad & Tobago
Uruguay

The United States, Canada and Puerto Rico

Canada
USA

Africa, Middle East and India

South Africa
Uganda