- 06/30/2025
- 1min
Morocco: Building Connections Through Knowledge and Training


A warm welcome at each location: Our partner’s top management was present to greet participants personally.

For the first time ever, LIQUI MOLY also hosted seminars in Oujda and Nador – part of our strategy to be present in every region of Morocco. The response was overwhelmingly positive. Attendees expressed their appreciation for our efforts to connect personally, regardless of location. It was a strong confirmation of our commitment to adding value and building trust where it counts most: on the ground.
At the headquarters of our Moroccan partner, Kaufmann, an internal training session brought the sales and management team up to speed with product updates, technical know-how, and hands-on Q&A. One of the highlights: the Product Manager for LIQUI MOLY – a passionate ambassador for the brand – was symbolically honored with a “chapeau” for her outstanding dedication. All participants received certificates recognizing their updated knowledge of our lubricants, additives, and workshop solutions.

Proud moments at the end – each participant received a certificate recognizing their successful completion of the product training.

A successful premiere in Nador: Participants were awarded certificates as a token of their newly gained expertise.
The takeaway: Knowledge builds confidence. With every session, we’re not just training partners – we’re growing the LIQUI MOLY community. Stronger, smarter, and closer than ever.