09/23/2026
3min

Formula 1 and LIQUI MOLY extend partnership with multi-year renewal

#Sponsoring

Formula 1 renews its partnership with LIQUI MOLY in a multi-year deal, with the brand becoming an Official Supporter of the sport. The renewal extends a successful partnership that began in 2019 and reflects both organisations’ commitment to long-term growth. LIQUI MOLY will continue to benefit from Formula 1’s global reach through virtual trackside branding and customer engagement opportunities.

Formula 1 has today announced a multi-year renewal of its partnership with German lubricant and additive manufacturer LIQUI MOLY, extending the successful collaboration that began in 2019. LIQUI MOLY has maintained an active presence within Formula 1 for the last eight seasons, and the next phase of this long-standing partnership will see the brand become an Official Supporter of Formula 1.

The renewed partnership strengthens LIQUI MOLY's long-term investment in Formula 1 and showcases the importance of the global reach and impact that only Formula 1 can offer, reflecting a shared commitment to creating the world’s greatest sports and entertainment spectacle.

As an Official Supporter, the LIQUI MOLY brand will continue to be seen via virtual trackside signage at selected Grand Prix’s. The partnership will also continue to create opportunities for B2B engagement and customer activation, building on LIQUI MOLY's thriving networking programme through bespoke events and experiences that continue to connect customers, partners and stakeholders around the world.

Emily Prazer, Chief Commercial Officer at Formula 1 said:

“LIQUI MOLY has been a valued partner of Formula 1 for many years, and we are delighted to extend our partnership through this agreement. Their continued commitment to the sport reflects the strength of our collaboration and the global reach of Formula 1.”

Marco Esser, Global Marketing Director at LIQUI MOLY said:

“Formula 1 provides us with an exceptional platform to connect with customers and fans worldwide. Over the past seven years, our partnership has delivered, and will continue to deliver significant value, we look forward to further leveraging the unparalleled global appeal of Formula 1.”

About Formula 1®

Formula 1® racing began in 1950 and is the world’s most prestigious motor racing competition, as well as the world’s most popular annual sporting series. Formula One World Championship Limited is part of Formula 1® and holds the exclusive commercial rights to the FIA Formula One World Championship™. Formula 1® is a subsidiary of Liberty Media Corporation (NASDAQ: FWONA, FWONK, LLYVA, LLVYK) attributed to the Formula One Group tracking stock. The F1 logo, F1 FORMULA 1 logo, FORMULA 1, F1, FIA FORMULA ONE WORLD CHAMPIONSHIP, GRAND PRIX, PADDOCK CLUB and related marks are trademarks of Formula One Licensing BV, a Formula 1 company. All rights reserved.

Notes to editors:

Formula 1 Press Office
E: f1media@f1.com
X: @f1media

About LIQUI MOLY

With around 4,000 items, LIQUI MOLY offers a global, uniquely broad range of automotive chemicals: Motor oils and additives, greases and pastes, sprays and car care, glues and sealants. Founded in 1957, LIQUI MOLY develops and produces its motor oils and additives in Germany. There, it has been voted the best brand in the lubricant category for many years. The company sells its products in around 150 countries.