FOR THE DRIVERS
Our new merch is up and running!
Clear. Dynamic. For everyone who makes the difference.
With our new brand strategy 'FOR THE DRIVERS', we are setting a clear signal in terms of modernity, emotionality and sportiness. The overriding premise is to put the customer more at the center. In line with the relaunch of our new corporate identity, we are also presenting a new clothing line. It sums up the new direction: modern, high-quality and with attention to detail. Developed for all those who not only ride along, but also sit at the front.
Our new merchandise is divided into two areas: basic and streetwear. While the former is more minimalist, the streetwear collection is more colorful and gaudy. All garments in both collections are always available in the basic colors black, white and navy blue.
The two lines in detail:
ESSENTIAL | STREETWEAR
ESSENTIAL - Less is more
Minimalist and straightforward in design - that's our Basic collection. The garments are more than just standard. They are an expression of our new CI. This line stands for clarity and understatement - perfect for everyday wear, the office or a pit stop.
Important to know:
Even though the collection is called "Essential", this in no way means a compromise on quality. Quite the opposite: all items are manufactured to the highest quality - with durable materials, precise workmanship and a focus on comfort. "Essential" refers exclusively to the design: deliberate, simple, clean and timeless.
Unisex designs with a clear line: T-shirt, polo (also in a women's version), hoodie, zipper, sweatshirt, college jacket, shirt, half-zip
Logo on the chest, claim on the neck
Fine racing stripe details in blue and red - subtle but striking
Uniform look, versatile in use
T-shirt
black
white
navy blue
Polo
black
white
navy blue
Polo (ladies' version)
black
white
navy blue
Hoodie
black
white
navy blue
Zipper
black
white
navy blue
Sweatshirt
black
white
navy blue
College jacket
black
white
navy blue
Shirt
black
white
navy blue
Half-Zip
black
white
navy blue
STREETWEAR - For those who want to tell more
Backseat
FOR THE DRIVERS - we don't sit in the back. We take the wheel.
Less Friction, More Miles
A mechanic who writes "Less Friction, More Miles" with oily fingers after changing the oil. In a nutshell: less friction, more kilometers. Performance can be that simple.
Racetrack
The coordinates of Ulm, rubber abrasion and starting energy - we are ready for the race track.
Under The Hood
What's under the hood determines how you ride. This shirt shows what's under the hood.
All streetwear items come with a large back print that is compressed and repeated on the chest - a design that stands out and sticks.
Fair. Sustainable. With strong partners.
Our clothing is produced in collaboration with a textile partner who shares our values. Production takes place under fair conditions in Turkey, with a focus on sustainable materials, fair wages and safe working conditions.
