Connecting, Aligning, Growing

Held under the motto ”Connecting Africa, Driving Growth” the conference allowed the German lubricant specialist to connect with regional partners, and to align to its Africa Strategy for further market development and future growth.

Africa is on the rise and becoming more and more important for LIQUI MOLY’s international success. ”We see a lot of potential for further business development on the continent. The Africa Summit allowed us to deepen our commitment and to set the course for sustainable growth together with our partners. It was a highly successful and inspriring event”, said Marco Renz, Sales Director Middle East and Africa from LIQUI MOLY.

Over three days, attendees of the conference gained insights into LIQUI MOLY’s departments, its high-quality products and concepts, as well as the company’s values and vision. They shared best practices, exchanged experiences, discussed the growth strategy for Africa, and explored ideas for successful market development.

During the summit there was also time to celebrate long-standing collaborations and achieved success, recognize partnership anniversaries, and welcome new partners to the LIQUI MOLY family. ”It was a great opportunity not only to connect but to strengthen the partnerships that drive LIQUI MOLY’s success across the continent. You could truly feel the LIQUI MOLY spirit”, Marco Renz emphasized.

A special highlight was the visit to the headquarters and workshop of LIQUI MOLY’s official Tanzanian business partner Molas Solutions Limited in Dar es Salaam, including a live product training of LIQUI MOLY’s Brake Fluid Tronic. The service device for changing the brake

fluid and bleeding the hydraulic brake system and was shown in operation to all participants. This demonstrated LIQUI MOLY’s commitment not only to business development but also to product awareness, education and technical support.

A joint press conference with Molas Solutions enabled local and regional media representatives to learn more about the German brand and resulted in a great visibility across the country’s diverse media.

”The Africa Summit clearly showed the strength of our network and allowed us to reinforce LIQUI MOLY’s position as a growing global brand in Africa”, Marco Renz summarized.

Impressions Africa Summit

About LIQUI MOLY

With around 4,000 items, LIQUI MOLY offers a global, uniquely broad range of automotive chemicals: Motor oils and additives, greases and pastes, sprays and car care, glues and sealants. Founded in 1957, LIQUI MOLY develops and produces its motor oils and additives in Germany. There, it has been voted the best brand in the lubricant category for many years. The company sells its products in around 150 countries.