New products and new services

The lubricant industry will be exhibiting for the first time in Hall 12 at the world’s largest automotive aftermarket trade fair. LIQUI MOLY will be showcasing its complete range on around 450 square meters at Stand B01. These include new lubricants and additives as well as the revised car care line. Two technical presentations from the areas of research and development round off the appearance at Automechanika.

The spectrum of the full-range supplier for automotive chemicals, whose core business is lubricants, engine oils and additives, is enormous. An impression of just how extensive it is will be given to the specialist workshop and aftermarket audience at Automechanika, as the world’s largest trade fair for this industry sector. From September 10 to 14, the company will also be exhibiting its sophisticated equipment and concepts in Frankfurt am Main. These can be used by business partners to generate more revenue.

Individual online marketing is focused on the leading topics at Automechanika – sustainability, digitalization and innovations. The concept: Advertise in a targeted manner and with little effort, but with great benefit for the business customer. Social media plays an important role in this. In cooperation with the service provider Social Pals, LIQUI MOLY regularly launches online campaigns that are specially tailored to business customers and ensure additional frequency in the workshop.

LIQUI MOLY’s revised car care line is also celebrating its premiere in front of an international audience. It is divided into the areas of windows, paintwork, tires and interior. Around half of the car care products are new to the range or have had their formulas revised. For example, polishes have been developed further. The new formulations are easier to apply and buff up. New polishing sponges and cloths complement the range to suit this area of application.

For a lubricant brand at Automechanika a matter of course: new engine oils such as Special Tec AA 0W-8. LIQUI MOLY’s thinnest engine oil yet offers maximum fuel savings and comprehensive protection for the engine at the same time. In the commercial vehicle division, the Toptec Truck 6150 5W-30 is new. The new TopTec Truck 6150 5W-30 meets the latest approval as per DTFR 15C130 from Daimler Truck.

Oliver Kuhn will discuss the development of lubricants in his presentation “ACEA oil specifications – a short history from the past to the present”. This will take place on Thursday, September 12, from 10:30 a.m. to 11:00 a.m., in the event area of Hall 12. Oliver Kuhn heads Application Technology at LIQUI MOLY’s mineral oil plant in Saarlouis.

Head of Development David Kaiser will speak about oil and fuel additives at the same venue from 10:00 a.m. to 10:30 a.m. a day later. A new development in his department is the DEF Anti-Crystal Additive Concentrate. The additive for the reducing agent AdBlue® protects the SCR system for exhaust gas aftertreatment against damage.

About LIQUI MOLY

With around 4,000 items, LIQUI MOLY offers a global, uniquely broad range of automotive chemicals: Motor oils and additives, greases and pastes, sprays and car care, glues and sealants. Founded in 1957, LIQUI MOLY develops and produces its motor oils and additives in Germany. There, it has been voted the best brand in the lubricant category for many years. The company sells its products in around 150 countries.