- 04/02/2026
- 2min
International marketing campaign 2026
What is the campaign about?
LIQUI MOLY wants to offer drivers worldwide the best possible mobility experience by bringing our decades of experience in research, development and motorsports to the road. We do this with our products, which make vehicles more powerful, efficient and durable thanks to technical excellence and uncompromising quality. For our customers – “FOR THE DRIVERS”.
Drivers are at the center of this year's campaign, which includes print and online advertising and will run for six months. In line with our new claim “FOR THE DRIVERS”, we are focusing on them and their relationship with their vehicle, their very personal mobility experience. It's all about emotions, about goosebump moments.
There will be a competition from August to September in which participants can win a trip for two to a Formula 1® event, including flights, accommodation and tickets for a race weekend. They are encouraged to share their personal connection to our brand on social media with photos or videos. All posts using the hashtags #forthedrivers and #liquimoly and tagging the official LIQUI MOLY account will be displayed on a social wall. The winner will be drawn from the ten participants with the best motifs selected by an internal committee. With this engagement competition, we are pursuing the approach of spreading our claim to the world not only through ourselves, but also through the community movement.
Objectives of the campaign
The main objective of the campaign is of course to generate a lot of attention and further strengthen international brand awareness. This year, we are focusing on our brand image. We want to anchor the realignment of our brand in people's minds. We offer the best possible mobility experience for drivers worldwide – whether on the road, on the grass, on the water or in the air.
