• 02/20/2023

LIQUI MOLY remains in Formula 1


As an Official Partner, we remain loyal to the most global Formula 1 ever

When the lights turn green at the Bahrain International Circuit on Sunday, March 5, 2023, it will finally be that time again: The 2023 Formula 1 season will start. More races than ever, more attention than ever! And the logo of our global brand is also back in the world's most media-successful sports series. As Official Partner, we are very much looking forward to a great season in the most global Formula 1 of all time. 

This season, we will no longer be represented on just 11 weekends, but at 18 of 23 racing events. This means that, once again, hundreds of millions of people will see our logo in the premier class of motorsport. 

"It is quite special that our brand is virtually hand in hand with the absolute elite of motorsport. It is now the fifth year in a row that we have been represented in Formula 1. The attraction and excitement surrounding each and every event is greater than ever. I am all the more delighted that we can once again present this absolute top-class sponsorship to our customers and partners. It's really something special and brings everyone who works with LIQUI MOLY certain extra recognition and improved foundations for good business," says LIQUI MOLY CEO Günter Hiermaier.

In addition to the classic TV presence, the environment surrounding Formula 1 is of course huge: video games, the world-famous Netflix documentary "Drive to Survive" and many other high-reach content formats make Formula 1 the absolute queen, even away from the race track. Our commitment also benefits from this reach.

The sponsorship is additionally flanked by our partnerships with motorsport.com and racingnews365.com. These two platforms offer not only facts, figures and data, but also in-depth reports for true motorsport fans. Here, too, the LIQUI MOLY spirit cannot and will not be missing, of course.

And so what remains is nothing more and nothing less than a huge sense of anticipation for Formula 1 2023 with LIQUI MOLY as the official partner. And as we all know, anticipation is the best joy! 

You can see all the race dates with LIQUI MOLY presence in this overview: