- 02/18/2026
- 3min
Premium Rim Cleaner – shine for the highest demands
Imagine spraying your wheel rims – perhaps a high-quality chrome rim, or simply your personal favorite rim.
Thanks to its gel-like consistency, the cleaner adheres evenly to the surface and can thus act in a targeted manner without running off immediately.
After a short time, the color change begins. The purple coloring clearly shows you the active cleaning phase – a visible sign that the cleaner dissolves even the stubborn dirt that many conventional products often fail to remove adequately.
That’s Premium – powerful, efficient and reliable.
Why Premium?
Rim Cleaner is already a price-performance winner in our range, but many vehicle enthusiasts simply want maximum performance. Premium Rim Cleaner was developed specifically for this purpose: an optimized formula, increased cleaning power and an even more efficient action. At the same time, it underlines our own claim to always deliver the best possible quality on the market. It is ideal for drivers who value perfect appearance and reliable results.
Clean faster – and more thoroughly than ever before
A particular advantage lies in the significantly shortened exposure time: After just 3–5 minutes, the cleaner will take full effect. This means it cleans noticeably faster than many other products, which take 5–7 minutes – and also removes dirt that conventional cleaners cannot remove. The integrated dirt indicator makes it easy to use: The purple coloring visually indicates when the optimal effect has been achieved.
Maximum cleaning performance – gentle on the rim
The new gel formulation adheres excellently to the surface. It doesn’t just run off, it stays where you want it to. This allows the cleaner to dissolve dirt more intensively – especially:
Brake dust
Burnt-on deposits
Oil and rubber residues
General road dirt
Despite its high cleaning power, the cleaner is acid-free and pH-neutral on the skin.
The result: Highly effective cleaning with excellent material compatibility, even on sensitive and modern rim types – including chrome.
The premium formula impresses with high efficiency even at low temperatures. This makes the cleaner the right product for anyone who expects consistent performance all year round.
“After extensive practical tests – including on heavily soiled and sensitive rims – I can confirm: Premium Rim Cleaner impresses with consistent results at a professional level and easy everyday use. In short: Maximum performance with great safety – a reliable choice for anyone with high demands,” says Sasa Stojanovic from LIQUI MOLY’s Research and Development Department.
Conclusion: Why Premium Rim Cleaner is worth it
Premium Rim Cleaner offers the clear choice for drivers with high demands: professional results, ease of use and consistent performance. This keeps the rims visibly in good condition – reliable, time-saving and of high quality.
