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Additives and How They Help Your Business and Customer Care

Everybody wins with additives--the cars perform better, customer satisfaction increases, and your business grows in the short and long term, too.

Two of the most common business priorities we hear from our partner shops are “customer satisfaction” and “profitability.” LIQUI MOLY additives attend to both of those objectives. With additives for the engine, gasoline fuel systems, diesel fuel systems and even the cooling system, it is tough to briefly summarize the benefits they all provide.

We have heard the following from some of our shops after incorporating LIQUI MOLY additives into their service: “We don’t see as many customers needing top-offs between services,” “customer engines are noticeably quieter now,” “one customer called us specifically to gush about how well their car is performing now,” “We hearing many customers reporting getting better gas mileage,” “one customer said he passed the emissions test on the first try for the first time in years,” and “off the line performance is definitely improved.”

This definitely leads to more satisfied customers but it will also lead to a very ethical increase in your income and margins. These products work and will save the customer money in the short and long term, but including them in your service or as purchase point options will also quickly grow your bottom line without increasing your variable expenses at all.

If a shop has four service bays, for example, and sees a conservative 5 customers per day, that’s 100 customers in a five-day week. With CeraTec (20002), MoS2 (2009), Engine Flush (2037), Motor Oil Saver (2020), ViscoPlus for Oil (20206), Gasoline System Cleaner (2030), Jectron (2007), Valve Clean (2001), Speed Tec (20234), and more, each customer is a candidate to utilize these products to improve some aspect of his or her vehicle. If you sell one additive to a very conservative 20% of customers in a week at an average sale price of $10, that would generate at least $100 a week in margin or approximately $400 per month or almost $5,000 of incremental margin—simply by helping a conservative 20% of your customers do something they came to you for already—improve their vehicle’s performance.  If 40% (still fewer than half) incorporate one additive, that would be $10,000 in additional margin.

Oil services often should include Engine Flush and the inclusion of CeraTec or MoS2 and fuel system improvements. Most customer visits include an oil service and at least two additives, raising that $10,000 even further, all while improving customers’ vehicles’ performance and concurrently, customer satisfaction. Contact your LIQUI MOLY regional manager to review which products would fit your business and customers’ needs best.

 


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