Wähle ein anderes Land oder eine andere Region, um Inhalte für deinen Standort zu sehen. Select another country or region to see content for your location. Seleccione otro país o región para ver el contenido de su ubicación. Selecteer een ander land of een andere regio om de inhoud van uw locatie te zien. Vælg et andet land eller område for at se indhold, der er specifikt for din placering. Voit katsoa paikallista sisältöä valitsemalla jonkin toisen maan tai alueen. Choisissez un pays ou une région pour afficher le contenu spécifique à votre emplacement géographique. Επίλεξε μια άλλη χώρα ή περιοχή, για να δεις περιεχόμενο σχετικό με την. Scegli il Paese o territorio in cui sei per vedere i contenuti locali. 別の国または地域を選択して、あなたの場所のコンテンツを表示してください。 Velg et annet land eller region for å se innhold som gjelder der. Escolha para ver conteúdos específicos noutro país ou região. Välj ett annat land eller område för att se det innehåll som finns där. Konumunuza özel içerikleri görmek yapmak için başka bir ülkeyi veya bölgeyi seçin. Chọn quốc gia hoặc khu vực khác để xem nội dung cho địa điểm của bạn

Diese Box wird angezeigt, da die Seitensprache nicht mit einer den Browsersprachen übereinstimmt.

Close



Winter sport sponsorship by LIQUI MOLY worth millions

The motor oil and additive manufacturer is investing in bobsleigh, cross-country skiing, ski jumping, alpine and Nordic World Ski Championships

October 2016 – this is a huge package that LIQUI MOLY has put together. The German motor oil and additive specialist is putting several million euros into advertising at winter sports events. "This is the biggest investment that we have ever made in this area", said Peter Baumann, Marketing Director at LIQUI MOLY. "It brings our brand to people who are not yet aware of it."

In the past winter, LIQUI MOLY was already visible at seven world cups. The response was exceptionally positive. "We had TV coverage that was beyond our expectations", said Peter Baumann. This success is now to be exceeded.

As the company has significantly expanded its involvement for this winter. It is now advertising at the FIS Cross-Country World Cup, at the BMW IBSF Bobsleigh & Skeleton World Cup (including the BMW IBSF Bobsleigh & Skeleton World Championships in the 2016/17 and 2017/18 seasons), at the Nordic World Ski Championships and in a number of Alpine and Ski Jumping World Cups. "This large range ensures that there is something for every viewer", said Peter Baumann. From November to March of the coming year LIQUI MOLY will be consistently present. "The winter break of our motorsport events therefore no longer carries as much weight. And we are creating more publicity for LIQUI MOLY outside of motorsport."

The competitions take place in Europe (Germany, Austria, Switzerland, Slovenia, France, Italy, Norway, Sweden, Finland, Estonia and Russia), North America (USA and Canada), and Asia (South Korea). Peter Baumann: "Our involvement in winter sport is global. And around the world we will use the competitions to bring people closer to LIQUI MOLY."

About LIQUI MOLY
With around 4,000 items, LIQUI MOLY offers a global, uniquely broad range of automotive chemicals: Motor oils and additives, greases and pastes, sprays and care care, glues and sealants. Founded in 1957, LIQUI MOLY develops and produces exclusively in Germany. There it is the undisputed market leader for additives and is repeatedly voted the best oil brand. The company led by owner Ernst Prost sells its products in more than 120 countries and generated 441m euros in sales over the past year.

Peter Szarafinski


Marketing
Peter Szarafinski
Head of Media Relations International
Jerg-Wieland-Straße 4
89081 Ulm

Telephone: +49 731 1420-189
Fax: +49 731 1420-82
Email: peter.szarafinski@liqui-moly.de

Contact

USA