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Boot 2018

New transmission oil for Mercury outboard motor

LIQUI MOLY presents newly developed product at the trade show “Boot” in Düsseldorf

January 2018 – The range of boat products offered by oil and additive specialist LIQUI MOLY continues to grow. It is now launching Marine High Performance Gear Oil 85W-90 – a new transmission oil mainly designed for Mercury motors. This protects the transmission from corrosion when water gets in. The new transmission oil will be presented for the first time at the watersports trade show “Boot” in Düsseldorf.

 

Marine High Performance Gear Oil 85W-90 has been specially developed for the marine sector. After all, boat engines face a problem that does not apply to land vehicles: water in the transmission. When left to stand for lengthy periods, the water separates from the transmission oil and accumulates. A layer of water forms that can lead to corrosion, ultimately causing transmission problems and reducing the service life of the transmission. Marine High Performance Gear Oil 85W-90 by LIQUI MOLY has much better emulsifying properties than conventional transmission oils, while still ensuring stable lubrication. The emulsion also lasts longer before separation occurs. This means it keeps the water dissolved in the oil so that it cannot separate. The oil continues to provide reliable lubrication in spite of the water dissolved in it.

 

In addition, Marine High Performance Gear Oil 85W-90 exhibits excellent corrosion protection and is particularly resistant to aging, which makes it an excellent choice for outboard motors that may sometimes not be used for lengthier periods. It is especially well-suited for use in Mercury outboard motors with an output of over 75 hp, as well as MerCruiser Z-drives. The product also meets the requirements of other popular transmission manufacturers in the marine sector such as Honda and Yamaha. What is more, it can be used as a substitute for an SAE 90 transmission oil.

 

Not only does the new transmission lubricant offer a wide range of functions, it also has a striking color: it is blue – the typical color of Mercury oils and therefore a visible identifying feature for many boat enthusiasts and mechanics. LIQUI MOLY also supplies the appropriate equipment to go with the new product in the form of a high-quality transmission oil pump.

 

At the trade show “Boot” the company will also be presenting its Marine Universal Cleaner and the concentrate Marine Universal Cleaner K. These remove algae, oil and grease residue, soot, bird droppings and insect residue from sails, decks and hulls. They also diminish the electrostatic attraction of dirt particles to plastic surfaces, thereby reducing adhesion and facilitating removal. Both cleaners are not just highly effective but also very environment-friendly: they are 95 and 92 per cent biodegradable respectively.

 

The trade show “Boot” takes place from January 20 to 28 in Düsseldorf. LIQUI MOLY can be found in Hall 10 at Booth F18.

 

Match Race Germany GmbH will be using the booth as the forum for a press conference on Thursday, January 25, starting at 11 am. Among other things, the organizers will looking ahead to the match race to be held in Langenargen by Lake Constance from May 16 to 21. This is one of the most foremost sailing races in the whole of Germany, its unusual feature being that two boats always compete directly with one another.

Ski Flying World Championships with LIQUI MOLY

German oil manufacturer will support the competitions in Oberstdorf in January

December 2017 – When the Ski Flying World Championships get under way in mid-January in Oberstdorf, LIQUI MOLY will be involved. The German oil and additive manufacturer supports the competition as part of its multi-million winter sports sponsorship. "Oberstdorf is a home game to us," says Peter Baumann, Marketing Manager at LIQUI MOLY.

The ski arena is less than two hours drive from the LIQUI MOLY headquarters in Ulm. Compared to other events that are also supported, in Canada or South Korea for example, this is just a stone's throw away. LIQUI MOLY is therefore inviting lots of customers to Oberstdorf for the weekend. There they will see the company logo on start numbers and hoardings, on the wall behind the award ceremonies and at the athlete's entrance to the arena.

The Ski Flying World Championships in Oberstdorf is a part of the multi-million winter sports sponsorship by LIQUI MOLY. The oil and additive manufacturer has never invested so much money into winter sports before. "We are not only reaching a broad range here, but can use this to bridge the period in which many of our involvements in motorsports are off-season," says Peter Baumann. "And with winter sports we reach people that we would not be able to reach with motorsports alone."

This winter the blue and red logo has already been visible in Hungary, Finland, Norway, Austria, China, South Korea, Canada, the Netherlands and the USA.

The company

Full range of automotive chemistry with more than 4,000 items

SME successful against large corporations – sales tripled since 2006

Motor oils and additives are the two most important pillars of LIQUI MOLY from Germany. But beyond this the company sells service products, car care, greases and pastes, underbody protection and windscreen adhesives. Add to this tools and equipment in order to be able to efficiently use the products. There are a total of more than 4,000 items, which make LIQUI MOLY a globally unique full-range retailer for automotive chemicals. Along with cars, LIQUI MOLY also has its own product range for motorbikes and bicycles, for commercial vehicles and construction machines, for garden devices and industrial applications as well as for boats and small aircraft.

In order to ensure the consistently high quality of its products, LIQUI MOLY produces exclusively in Germany. "We want to be the best, not the cheapest," says CEO Ernst Prost. But the company does not limit itself to high-quality products, but also offers its customers a comprehensive service. This begins with the support of garages by more than 100 sales employees in Germany, continues with the individual signage of garages, training sessions and advertising materials to the development of new products due to customer demand.

LIQUI MOLY traditionally maintains a close connection to motorsports. The company is currently involved in the MotoGP motorbike championship, in which every team of Moto2 and Moto3 rides with oil by LIQUI MOLY. Furthermore, the LIQUI MOLY logo can be seen in the TCR Touring Car Championship. With a sponsorship package worth millions in winter sports, LIQUI MOLY ensures attention when motorsports is taking a break.

All this ensures a high level of brand awareness: In Germany, LIQUI MOLY is chosen as the best oil brand year after year. The high level of brand recognition is also reflected in sales: These have tripled since 2006. At the same time, LIQUI MOLY is asserting itself as an SME against huge corporations such as Shell, Total and BP.

Nowadays, LIQUI MOLY attains most of its growth in the export business. The most important international markets are Russia, China and the USA. In its domestic market of Germany, LIQUI MOLY now has such a strong position that further growth is difficult to achieve. Nevertheless, Germany remains the most important market by some distance.

The beginnings of LIQUI MOLY reach back over 60 years; the company was founded in 1957. The first product was an oil additive that contains the solid lubricant molybdenum disulfide (MoS2), protecting the motor against wear. Today, after more than 60 years, this oil additive is still produced. And this additive is also where the company name comes from: LIQUI, because it is a liquid additive, and MOLY because of the molybdenum disulfide.

Over the years the range has been expanded more and more. In 2006, LIQUI MOLY acquired its then supplier Meguin, thus owning its own oil plant. In 2018, CEO Ernst Prost sold his shares to the Würth Group, but remained the CEO of LIQUI MOLY.


LIQUI MOLY in figures

The LIQUI MOLY company group is made up of the two companies LIQUI MOLY GmbH in Ulm (founded in 1957) and Meguin GmbH & Co. KG in Saarlouis (founded in 1847).

CEO

Ernst Prost, Günter Hiermaier

Sales

EUR 569 m (as of 12/31/2019)
(EUR 375 m at LIQUI MOLY GmbH, EUR 195 m at Meguin GmbH & Co. KG)
 

Employees

933 (as of 12/31/2019)
(632 at LIQUI MOLY GmbH, 301 at Meguin GmbH & Co. KG)
 

Production locationsUlm and Saarlouis (both in Germany)
Product range
  • Motor oils
  • Additives for gasoline, diesel, oil and coolant
  • Car care products for outside and inside
  • Service products such as rust removers, air conditioning cleaners and exhaust repair
  • Repair set for windshield replacement
  • further lubricants, such as gearbox oils, hydraulic oils, greases and pastes
  • In total, there are more than 4,000 different products. For the additives alone, each year more than 16 m cans are filled.
Exportto more than 150 countries

 

Tobias Gerstlauer

LIQUI MOLY GmbH
Marketing
Tobias Gerstlauer
Head of Media Relations D/A/CH
Jerg-Wieland-Straße 4
89081 Ulm

Telephone: +49 731 1420-890
Fax: +49 731 1420-82
Email:tobias.gerstlauer@liqui-moly.de

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