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Chicago Bulls

Two strong brands join forces

LIQUI MOLY has been the most popular lubricant brand in Germany for many years.

The Chicago Bulls have been one of the best-known brands in sports for even longer. And not just in the USA, but all around the world.

With 175 million fans, the Chicago Bulls have the world's largest fan community of all US sports teams. 300 million people all over the world watch the NBA games of the Bulls on television.

30 million people follow the social media activities of this popular basketball team, which made players such as Michael Jordan, Scottie Pippen, Dennis Rodman, Toni Kukoc and many more into global superstars and legends. Our logo can be seen in various advertising areas at Bulls games in the United Center. Particularly the advertising area by the basketball hoop will ensure that our logo is repeatedly and unavoidably visible worldwide on television during every game. Various social media activities will ensure further brand visibility.

“This is our largest-scale sponsorship program ever in North America,” says Peter Baumann, Marketing Manager at LIQUI MOLY.

“An attractive sport, a well-known league and a great team with a strong following – that’s a perfect combination as far as we’re concerned,” says Peter Baumann. "The aim of this collaboration is to raise LIQUI MOLY’s profile in North America particularly, but also beyond. With their international orientation, both the Chicago Bulls and LIQUI MOLY are world brands in their respective areas.”

“We’re pleased to have found a powerful partner in LIQUI MOLY. A premium brand that shares a global radiance and a continuous striving towards quality and top performance – that’s a very good match for us," says Matthew Kobe, Vice President of Business Strategy & Analytics at the Chicago Bulls.

Team Website for current news on the team

OFFICIAL SITE OF THE NBA for news about the National Basketball Association

Impressions of the contract-signing, including with club legend Toni Kukoc, can be seen in the video teaser shown below: