Handball World Cup 2023 – a big hit for our brand

Winter wonderland with a splash of blue, red and white! As here at the Alpine Ski World Cup at Kronplatz in South Tyrol, it is impossible to imagine this winter sports season 2022/23 without our logo.

After the Women's World Cup last weekend, this weekend the men of the Alpine Ski World Cup were now also allowed to "experience" the fascination of Cortina d'Ampezzo in the truest sense of the word – flanked by our colors along the slopes and in the finish area.

For years, ratiopharm ulm has been the sporting flagship of the Ulm region. And LIQUI MOLY, one of the region's corporate figureheads, is naturally a must. We have been the jersey sponsor of the Bundesliga basketball team since 2011 and, as an Exclusive Partner, we are a reliable supporter of the Bundesliga basketball team - including in the current season, from which the pictures shown here originate.

Full grandstands, full excitement, full attention for our advertising! At the famous Four Hills Tournament, not only the world's best jumpers showed their best side, but also our global brand. Nationally and internationally, the jumps at Christmas and New Year's time were a real street sweeper. At the end of the competition, Norway's Halvor Egner Granerud was the deserved overall winner. Congratulations! A rousing competition in which our blue-red-white colors inspired hundreds of thousands of fans on site and millions of viewers in front of the TV sets!

What an international spectacle! What a successful sponsorship for our global brand! With an unmissable appearance along the legendary downhill course Streif and the slalom classic on the Ganslern slope, our colors from Kitzbühel, Austria, were carried millions of times into the living rooms of ski fans around the world.