Visual zu LIQUI MOLY Werkstattprodukten mit


Selling oil

10 tips for successful oil marketing in the workshop

  • Offer the products of a well-known oil brand andalso make this visually clear.
  • Use informative and advertising materials such asposters, brochures, oil-change labels, flags, advertisingboards, window decorations, etc. from this brand.
  • Work with an oil brand that offers you a complete oilproduct range, meaning the right motor and gear oilfor every vehicle.
  • Make sure that the products you use meet the currenttechnical specifications and are approved by thevehicle manufacturers.
  • Bring your technical knowledge and skill to bear.
  • Check the oil level on every customer vehicle.
  • Offer your customers advice, taking into account thevehicle and the individual vehicle operation.
  • Use technical and economic selling points to convinceyour customers about the higher quality andtherefore more profitable synthetic motor oils.
  • Offer your customers an engine flush before the oilchange.
  • Use the designs and equipment for fresh oil supplyand old oil/container disposal