• 02/04/2021

Three exciting world championships with our world brand

The Alpine Ski, the Nordic Ski and the Bobsleigh & Skeleton World Championships are further highlights of a furious winter sports season with LIQUI MOLY

Like a home game! Whether ski jumping, cross-country skiing or Nordic combined - as the official main sponsor of the Nordic World Ski Championships 2021 in Oberstdorf, Germany, LIQUI MOLY is always at the start! 

When? 23rd February to 7th March 2021.

After 1987 and 2005, Oberstdorf will once again be the focus of the winter sports world when the world champions in ski jumping, cross-country skiing and Nordic combined are crowned.

And where the focus is on top performances, our world brand is not far away. Once again, our brand presence will be clearly visible to millions of viewers in front of their TV sets and on the Internet. The LIQUI MOLY brand and the associated product quality and unique service fit perfectly into this wintery, beautiful overall picture! 


As in 2020, the BMW IBSF Bobsleigh & Skeleton World Championships 2021 will take place in Altenberg (GER).

When? 5th to 14th February 2021

But "like 2020" is only the sporting events in the ice rink - the COVID-19 pandemic has changed everything around here as well. Everything? No, because we remain loyal to this breathtaking sport as a sponsor! Nevertheless, fans can follow every ride through the ice rink from top to bottom - via the live stream of the International Bobsleigh & Skeleton Federation IBSF and many hours of TV coverage or own streams of partner broadcasters in many countries.

Because even if it is a little quieter around motorsports in the winter, apart from exceptions: We also want to reach people who don't know our brand yet, all over the world!

Have fun watching!

LIQUI MOLY's winter sports sponsorship has already been able to shine through numerous top events such as the Four Hills Tournament, the legendary Hahnenkamm Race and many other world-class events. 

Now, from February 7 to 21, 2021, Cortina d'Ampezzo will host the next highlight with the FIS Alpine World Ski Championships 2021: two weeks of breathtaking competitions and events that will attract over 600 athletes from 70 countries to Cortina. In addition, about 6,000 people, including workers, volunteers, coaches, ski service staff and managers, will also participate in the event.

More than 500 million people from around the world will follow the competitions via live TV broadcasts. Not forgetting the digital audience, who will also be watching. Why is LIQUI MOLY once again visibly involved? For the love of sport, for the love of our global brand and for the love of top performance that our products make possible every day!