And the winner is ..... LIQUI MOLY
April 2016 – LIQUI MOLY remains favorite brand of oil. Readers of four major automotive magazines in Germany have elected LIQUI MOLY to be the top brand for the fifth and sixth time in a row. "This presents us with great challenges. This vote by car owners confirms our course and shows we are making good progress", said CEO Ernst Prost. This course produced record figures for the fiscal year 2015. Ernst Prost is sharing this surplus with his employees by paying a special bonus.
Every co-entrepreneur, as we like to call the employees at LIQUI MOLY, will receive a bonus of 3,630 euros. "This is a sign of the robust health of the company, which is necessary in this business. Together we have earned a comfortable and reasonable profit. So I want to share the company's success with every co-entrepreneur", said Ernst Prost.
The success of the company is measured in more than just figures - it also includes image values. Independently of one another the four leading automotive magazines in Germany, Auto Zeitung, Auto Motor und Sport, Auto Bild and Motor Klassik, have asked their nearly six million readers to vote for the best brand of oil. Every time the winner was LIQUI MOLY. This continues the brand's victory march from previous years. "This reader vote for LIQUI MOLY is a decision for stability and predictability. We appreciate it and it supports us in a difficult market environment", continued Ernst Prost.
In Auto Motor und Sport and Auto Zeitung LIQUI MOLY celebrated its sixth election victory in succession and again showed the giants in the branch such as Castrol and Aral (both BP Companies), Mobil (Exxon-Mobil) and Shell, who's in first place. The results in Motor Klassik and Auto Bild show an almost identical picture. Here the company was voted to the top position for the fifth time in succession. "Our product quality with its unqualified commitment to the motto "Made in Germany" and our reputation as an anthropocentric brand have anchored themselves in the head and hearts of people around the globe. And this has cemented LIQUI MOLY's top place", smiled Ernst Prost.
This is not a matter of course. "The way to the top was rocky, and confirmation of this top position from year to year is always the result of diligence and hard work", continued the LIQUI MOLY CEO. "These values are incorporated into our company philosophy. And we adhere to them. In contrast to global corporations, we, as a medium size company, are closer to our customers, capable of catering to them more quickly and individually, in Germany as well as Australia and in Austria as well as in the USA or South Africa. And in every one of the 120 countries where you can buy LIQUI MOLY", stated Ernst Prost. "Such discipline on the part of our co-entrepreneurs will continue to earn us further accolades and is essential for our course for becoming a global brand."
About LIQUI MOLY
LIQUI MOLY GmbH from Ulm in South Germany offers a wide range of high-quality products such as motor oils, additives, vehicle care products and service products. The range includes some 4000 items. LIQUI MOLY develops and tests their products in their own laboratories, manufactures exclusively in Germany and markets all of their products themselves. LIQUI MOLY was founded some 50 years ago and is now one of the leading companies in the industry. The products are sold in Germany and in 120 other countries.