Wähle ein anderes Land oder eine andere Region, um Inhalte für deinen Standort zu sehen. Select another country or region to see content for your location. Seleccione otro país o región para ver el contenido de su ubicación. Selecteer een ander land of een andere regio om de inhoud van uw locatie te zien. Vælg et andet land eller område for at se indhold, der er specifikt for din placering. Voit katsoa paikallista sisältöä valitsemalla jonkin toisen maan tai alueen. Choisissez un pays ou une région pour afficher le contenu spécifique à votre emplacement géographique. Επίλεξε μια άλλη χώρα ή περιοχή, για να δεις περιεχόμενο σχετικό με την. Scegli il Paese o territorio in cui sei per vedere i contenuti locali. 別の国または地域を選択して、あなたの場所のコンテンツを表示してください。 Velg et annet land eller region for å se innhold som gjelder der. Escolha para ver conteúdos específicos noutro país ou região. Välj ett annat land eller område för att se det innehåll som finns där. Konumunuza özel içerikleri görmek yapmak için başka bir ülkeyi veya bölgeyi seçin. Chọn quốc gia hoặc khu vực khác để xem nội dung cho địa điểm của bạn

Diese Box wird angezeigt, da die Seitensprache nicht mit einer den Browsersprachen übereinstimmt.


LIQUI MOLY is the Official Sponsor of the 2017 IIHF Ice Hockey World Championship

Oil manufacturer rounds off its winter sports involvement with matches held in Germany and France

April 2017 – Grand finale for LIQUI MOLY’s extensive program of winter sports sponsorship. The German oil specialist is the Official Sponsor of the 2017 IIHF Ice Hockey World Championship. It is due to be held in Germany and France during the month of May. “The World Championship is the last major international winter sports event this season. The nations involved are all very important markets to us,” says LIQUI MOLY Marketing Director Peter Baumann.

All northern European countries are competing in the World Championship, along with France, Italy, Switzerland and six teams from Eastern Europe. “Russia is by far our biggest export market, while North America is the market where we see huge potential and want to achieve good growth,” says the Marketing Director. In all of these countries, ice hockey is either very popular or a national sport.

The championship ties held in Russia in 2016 were watched in stadiums by nearly 420,000 spectators, while broadcasts in 167 countries brought the event to almost 1.3 billion television viewers. In 2010, nearly 550,000 people went to stadiums to see the last world championship held in Germany.

At the two world championship arenas in Cologne and Paris, the company logo will be seen on a rinkside board in the area behind one of the goals which is visible on television, and it will also appear on all official printed materials and partition walls, as well as in the advertising clips shown on the stadium cubes.

To be held in Germany and France from May 5 to 21, the tournament further expands a LIQUI MOLY winter sports sponsorship package worth millions of euros, bringing the current season to a close. The package as whole has included a range of other international contests in Europe, North America and Asia. “In this way we have introduced millions of spectators to LIQUI MOLY – people we wouldn't otherwise reach with our involvement in motor racing,” says Peter Baumann.

Peter Szarafinski

Peter Szarafinski
Head of Media Relations International
Jerg-Wieland-Straße 4
89081 Ulm

Telephone: +49 731 1420-189
Fax: +49 731 1420-82
Email: peter.szarafinski@liqui-moly.de


Great Britain