We have already attained the "best lubricant brand in Germany" and "Top Brand 2017" respectively in the readers' survey of German publications auto motor und sport and Auto Zeitung for the seventh time in a row.
Now the third award of the year follows: In the readers' survey of Auto Bild we achieved best brand in the lubricant category. The survey was carried out for the sixth time – and for the sixth time LIQUI MOLY products convinced the readers of Auto Bild.
With more than 390,000 copies, Auto Bild is the best-selling car publication in Europe.
This award will be integrated into our spectacular campaign in Germany and Austria.
On April 1 there will be a highly conspicuous LIQUI MOLY presence in Frankfurter Allgemeine Zeitung, Süddeutsche Zeitung, Augsburger Allgemeine and Südwest Presse, followed by an advert in F.A.Z.-Sonntagszeitung a day later and an advert in Bild Zeitung on April 3. This will allow us to reach a total of around 200 million contacts.
Please refer to our media plan for full details of ad placements.
Will the classic car fans also choose LIQUI MOLY? We very much look forward to hearing the results of the readers’ survey in Motor Klassik on Tuesday as we hope to be able to defend our title in that magazine, too.