The NHL is regarded as the world’s top ice hockey league, with fans from all over the world following their matches. It is one of the four major professional sports leagues in the USA and the most popular in Canada. LIQUI MOLY is the first German motor oil brand in professional sport in North America – so we’re just as exotic as the Kings themselves were when they became the first NHL team from the South of the USA in 1967.
The main component of the package agreed on with the Kings is the rinkside brand presence: Starting in 2017 LIQUI MOLY is advertising with a rinkside board and in an area behind the goal and above the board – only visible on television – as well as on the cube above the rink.
LIQUI MOLY will also be advertising on the board and on the ice in the arena of Ontario Reign, also based in California. This team plays in the American Hockey League (AHL) and is one of two farm teams for the Los Angeles Kings.