Start-finish line victory for our brand
LIQUI MOLY at the 2016 European Athletics Championships
As the international partner of the European Athletics Championships from 6 - 10 July 2016 in Amsterdam, we once again proved our winner mentality. As the only oil brand in the crowd of sponsors, our logo was present inside and outside of the stadium for a total of five days – always in the best TV position.
Tens of thousands of spectators in the stadium and millions of television viewers around the world followed the exciting competitions from morning to night, including some extremely close decisions. And what was always right at the front? Our blue, red and white logo. An excellent opportunity to present our top company in the international field of top sport and thereby sustainably increase our brand recognition.