Car drivers vote for LIQUI MOLY; first-time victory in the ‘Motorrad’ magazine awards
Just as politicians eagerly anticipate the outcome of the ballot box counting, the car industry is always on tenterhooks every year to find out the results of the readers’ polls in the major car magazines. Several million readers were asked to vote for the best brand of oil. The result was overwhelming: The clear winner is......LIQUI MOLY. “We would like to thank car drivers for the trust they place in our products”, says Ernst Prost, CEO of LIQUI MOLY.
The readers of the German magazines, ‘Auto Motor und Sport’, ‘Auto Zeitung’ and ‘Motorrad’ were all in agreement that there is no better oil available than LIQUI MOLY. “It’s one thing to manufacture high-quality products”, explains Ernst Prost. “But it’s also an achievement that this high level of quality is recognized by car drivers.“
It is the ninth year in a row that LIQUI MOLY has won the coveted readers’ award in the ‘Auto Motor und Sport’ and ‘Auto Zeitung’ magazines. “We don’t take these awards for granted; we work extremely hard day after day to achieve this success”, comments Ernst Prost. “This is why you won’t see us resting on our laurels.“ The objective is a clear one: „We want to be chosen as the best oil brand in 2020, which will make it the tenth year in succession.”
LIQUI MOLY also records success away from its core business line. In the car care product category, the brand also finished second in the ‘Auto Zeitung’ as well as in the ‘Auto Motor und Sport’ magazines. For the very first time, LIQUI MOLY won the readers’ award this year in ‘Motorrad’, Europe’s most popular motorbike magazine. “This means that motorbike riders also rate our oil as the best available”, says Ernst Prost.
In Germany and Austria, the readers’ polls were the signal to launch a large-scale advertising campaign over the coming months. The prestigious LIQUI MOLY competition will also start in April where contestants can win one of three Mercedes-Benz CLA Shooting Brake vehicles, each worth EUR 40,000 as well as many other prizes. Anyone who buys LIQUI MOLY products can participate in the competition with their bill or receipt. This competition runs until the end of the year.