The second award in the space of a few days: in the readers' choice of German publication auto motor und sport we have already taken the title "best lubricant brand in Germany" for the seventh time in a row.
Outstanding quality, complete service orientation and a brand that awakens support – this also convinced the readers of Auto Zeitung. In the readers' choice we were voted the 2017 Top Brand in the lubricants category. And also for the seventh time in a row.
With more than 170,000 copies sold and 640,000 readers, Auto Zeitung is one of the widest-reaching car magazines in the German-speaking area.
We are taking these awards as grounds for a spectacular advertising campaign in Germany and Austria. We are placing whole-page adverts in around 50 specialist and general-interest media as well as national daily newspapers.
All the information on our ad placement can be found in our media plan.
It is with excitement that we look to the readers' choice results from the German publications Auto Bild and Motor Klassik in the next few days. Will we be able to defend our title there, too?