This season, we will be represented at 18 of 23 racing events. This means that, once again, hundreds of millions of people will see our logo in the premier class of motorsport. 

“The unique reach of Formula 1 enables us to increase LIQUI MOLY’s brand awareness all around the world,” says Günter Hiermaier. This is not just a matter of mere reach. “Formula 1 is premium in motorsport and LIQUI MOLY is premium in oils and additives. Advertising in Formula 1 is a strong signal to both the end users and the trade. This helps us stand out from the ever-increasing background noise of the media.”

In addition to the classic TV presence, the environment surrounding Formula 1 is of course huge: video games, the world-famous Netflix documentary "Drive to Survive" and many other high-reach content formats make Formula 1 the absolute queen, even away from the race track. Our commitment also benefits from this reach.

The sponsorship is additionally flanked by our partnerships with motorsport.com and racingnews365.com. These two platforms offer not only facts, figures and data, but also in-depth reports for true motorsport fans. Here, too, the LIQUI MOLY spirit cannot and will not be missing, of course.

For real statistics lovers, we have something very special: with our partner motorsport network, we provide you with interactive visualisations that can be called up updated after each weekend. So you can see how the race went, the complete race weekend and also the current standings in the world championship.