Best New Product for Import Cars: David Pollack (LIQUI MOLY), Thomas Beer (Vice Chairman of the AIA), Chris Luessen (LIQUI MOLY, from left).
US Aftermarket Association AIA chooses Diesel Particulate Filter Cleaner Kit from LIQUI MOLY as "Best New Product"November 2013 – True innovations in the field of automotive chemistry are rare. With its Diesel Particulate Filter Cleaner Kit the motor oil and additive expert LIQUI MOLY has developed a truly new, remarkable product for garages. Hardly introduced in the United States, it has already earned an award as "2013 Best New Product for Import Cars". "This is the Academy Award for the automotive aftermarket," explained David Pollack, Marketing Manager for LIQUI MOLY in North America. "This distinction is a great honor for us. And it reflects that new technologies also offer new business opportunities."
Every year the Auto International Association (AIA), the import segment of the Automotive Aftermarket Industry Association (AAIA), gives this award. The AAIA is the national industrial association for the automotive aftermarket in the USA. Traditionally the ceremony is held at the Automotive Aftermarket Products Expo (AAPEX) in Las Vegas, Nevada, the world's largest annual aftermarket trade fair. This year LIQUI MOLY won the award with this innovative kit.
The extensive product offerings available from LIQUI MOLY to service diesel vehicles were on display in its booth at AAPEX. Modern diesel cars have a diesel particulate filter to filter out soot. Although the filter solves the emission problems, it can also create problems itself. When used for frequent short trips or when the quality of the diesel fuel is not optimum, it can clog up quickly. This continuously decreases the car's performance until it quits running all together.
Instead of spending a great deal of money to replace the filter, LIQUI MOLY offers a Diesel Particulate Filter Cleaner Kit as an economical and effective alternative for garages. With it the filter can be cleaned without even having to remove it from the vehicle. The entire procedure requires only 30 to 60 minutes. "This saves vehicle owners a great deal of money and provides garages with an attractive, additional service that can be kept in house instead of losing the opportunity to the dealership," continued David Pollack. After cleaning, the driver immediately feels a dramatic improvement in the car's performance. "This also makes our kit an excellent way to help retain customer loyalty." The AIA selected this concept as the best innovation of the year.
"Winning an award like this reflects the importance LIQUI MOLY places on developing new products ", confirmed David Pollack. "This award is affirmation for us to continue to be an innovator in the aftermarket."About LIQUI MOLY
LIQUI MOLY GmbH from Ulm in South Germany offers a wide range of high-quality products such as motor oils, additives, vehicle care products and service products. The range includes some 4000 items. LIQUI MOLY develops and tests their products in their own laboratories, manufactures exclusively in Germany and markets all of their products themselves. LIQUI MOLY was founded some 50 years ago and is now one of the leading companies in the industry. The products are sold in Germany and in 100 other countries.
For more information, please contact:
LIQUI MOLY GmbH
Head of Media Relations International
Fon: +49 (0)731/1420-189
Fax: +49 (0)731/1420-82
The Oscar goes to ... the Diesel Particulate Filter Cleaner Kit from LIQUI MOLY
- download - (best_new_product_2013_EN.doc | 145 KB)
Award Best New Product for Import Cars 2013
- download - (award_best_new_product.JPG | 316,4 KB)
Anwendungsbild Dieselpartikelfilter Reiniger
- Pressefoto zum Download - (DPF_Reiniger_Anwendung.jpg | 394,2 KB)